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MUSIC PROMOTION
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Using TikTok as a Musician: 15 Content Concepts for Increasing Your Follower Base
Running short on inspiration for your next TikTok video that could go viral? If your content calendar needs a boost, don't worry. We have compiled a list of 15 fantastic content ideas to help you expand your TikTok fan base...
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A Guide to Using Facebook & Instagram Ads for Musicians
Social media is integral to our daily lives, offering the latest news, interactions with friends and creators, and serving as a unique and effective.....
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How To Get Verified On Spotify in 2024
Getting verified as an artist on Spotify is essential and straightforward. Every artist on the platform can get verified, and the process is simple. Beyond the appealing....
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How to Submit Music To Spotify Playlists Directly
Artists and labels can now directly submit music to Spotify's editorial teams for playlist consideration, providing a more accessible opportunity for emerging....
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How to Promote Your Music on YouTube in 2024
Promoting your music on YouTube in 2024 involves leveraging the platform's extensive reach, searchability, and engagement features to connect with a global audience.....
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How to Build a Fanbase from Scratch in 2024
A band or musician's fanbase is crucial to their popularity, image, and overall success. These fans will stream your albums, share your posts, and buy your merchandise....
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How to Get Verified on TikTok for Musicians
Promoting your music on YouTube in 2024 involves leveraging the platform's extensive reach, searchability, and engagement features to connect with a global audience....
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How to Upload & Promote Your Music on YouTube Shorts
YouTube Shorts have arrived! As with any new feature added to a social or streaming platform, this brings fresh opportunities to promote your music and potentially go....
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How to Design Stunning Album Artwork
When creating album artwork, appearance is crucial. Your cover art is often what catches a potential fan's eye and influences their decision to buy your CD or check out your profile....
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Promoting Music on TikTok and Aiming for Viral Success
Promoting your music on TikTok isn't just about posting videos; it's about tapping into the platform's unique features and engaging with its vibrant community. TikTok, known for its short-form.....
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How to Claim and Edit Your Deezer Artist Profile
Millions of music fans choose Deezer over other established services like Spotify and Apple Music, so it's crucial to understand how listeners are engaging.....
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AI Tools for Artwork: 10 Fantastic Apps to Create Your Artwork
You've likely seen AI-generated artwork while browsing social media lately. With the advancement and accessibility of AI-assisted artwork generators.....
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How to Craft an EPK for Musicians
If you're aiming to secure more gigs in 2024, whether you're an independent artist reaching out to promoters for shows or a cover band seeking representation from an entertainment agent, the key.....
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How to Utilize Spotify Canvas & Incorporate Videos Into Your Music
Spotify Canvas enhances your track on Spotify by adding an additional layer of engagement through dynamic video features.
Every artist on Spotify now has access to the Spotify....
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How To Get An Official Artist Channel on YouTube
Official Artist Channels are created to enable artists and their teams to maximize their YouTube experience. By upgrading your channel, you'll gain access to analytics and tools to engage with....
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Apple - New Stream Manipulation Policy
New Stream Manipulation Policy
Apple has introduced a new policy in response to stream manipulation (i.e. the artificial inflation of stream counts) on Apple Music....
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How to Get Verified on Music Platforms & Edit Your Profile
Securing verification and updating your artist profile on Spotify, Apple Music, and other stores is crucial for establishing your credibility and presence as a musician online....
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How to Claim Your Amazon Music for Artists Profile
Amazon Music has introduced a new analytics tool for artists, similar to Spotify for Artists and Apple Music for Artists, providing insights into your releases and identifying your audience....
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How To Get Your Music Played On The Radio
In today's era of immediate music access and prioritized playlisting, despite the dominance of streaming and on-demand songs, having your music broadcasted on radio remains one of the most...
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How to Effectively Promote Music on Apple Music in 2024
With over 72 million subscribers, Apple Music is the second-largest platform for streaming and promoting music online, after Spotify. Whether you're just beginning your....
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Apple Music for Artists: How to Get Verified on Apple Music
If you haven't already, now is the time to claim your Apple Music artist page and become verified.
An Apple Music for Artists account.....
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Addi Self Opens Up About Relationship with Former Boss Shatta Wale, Collaborations with Kweku Smoke, and Exciting Upcoming Projects in Exclusive Interview
Written by: Allen Kwasi Adjei Daniels
Reggae dancehall has always played a major role within the Ghanaian music landscape....
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How to market your new Release on a 0$ budget
Marketing a new release on a $0 budget can be highly effective with the right strategies. Here’s a streamlined approach to promote your release without spending money...
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Update on Delivery Requirements to Apple Music
Apple Music has made some updates to its delivery requirements for artists and labels. These updates generally focus on ensuring higher quality and more consistent and quality metadata from music...
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How Afrobeats Stars Use Brand Archetypes To Influence Fans
The Hero: Stars like Wizkid, Burnaboy share personal stories of struggle and triumph, inspiring fans through themes of resilience.....
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How Music Artists Can Unleash User-Generated Content
In today's digital landscape, user-generated content (UGC) has become a powerful tool for music artists to engage with their fans and expand their reach. By encouraging fans...
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APPLE MUSIC UPDATES CONTRIBUTOR ROLE REQUIREMENTS
Apple music has announced that complete details will soon become a standard requirement for metadata content delivery system. This update seeks to improve the quality and clarity...
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How Royalties Are Collected and Distributed
In the music industry, royalties are payments made to musicians, songwriters, producers, and other rights holders for the use of their work. There are several types of music royalties, each...
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Artist Development and Why It Matters: Building Sustainable Careers in the Creative Industry
Artist development is crucial to a successful and long-lasting career in the creative world, whether you’re a musician, visual artist...
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Calibration of African Music Genres
African music is incredibly diverse, with a wide range of genres that reflect the continent's rich cultural heritage, history, and regional variations. Here’s an overview of some key genres and their characteristics...
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Unveiling Africa's Melodic Treasures: The Evolution of A&R in the Continent's Vibrant Music Industry
A&R, which stands for Artist and Repertoire, is a crucial aspect of the music industry responsible for scouting and nurturing talent, as well as overseeing the artistic development of artists signed to a record label. In Africa.....
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Are You Losing Money to Piracy?
Africa’s music industry is alive with talent and rich cultural expression, but there’s a silent thief robbing artists of their hard-earned income: copyright infringement.
If you’re an artist, producer, or music distributor....
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What's on the Music Menu?
Imagine a chef in a kitchen right now, tossing in a pinch of pop, a dash of jazz, maybe a handful of Afrobeats. The result? A delicious blended of genres that hits all the right notes.....
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Artist Spotlight
Salami Kasimu kelvin (aka Skelvin) is one of Nigeria’s fast-rising Afrobeats/Hip-Hop artists. He has worked with established artistes such as Magnito, Jaywillz, Sugarboy, Erigga and Corizo among others. He first found regional success in 2022...
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Rising Stars to Watch in 2025
If you’ve been following Ghanaian music industry consistently in the last 11 months, you can bear witness to its vibrancy, especially with the significant strides of its rising stars both locally and internationally...
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Ghana's 2024 Music Highlights
The year 2024 has been great for the Ghanaian music scene, with hit tracks dropping in torrents, and exciting collaborations making waves both locally and internationally.
We’ve compiled a list of the best performing projects since the year began...
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Music is the weapon of the future.
– Fela Kuti (Nigeria)
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