• Best Hashtag Strategy for Musicians

    With over a billion active users worldwide, TikTok has become a powerhouse platform for musicians to showcase their talent and connect with a massive audience. However, navigating the vast sea of content can be overwhelming. That's where a well-crafted hashtag strategy comes into play. Hashtags on TikTok serve as the ultimate key to unlocking visibility, virality, and engagement. For musicians looking to make their mark on the platform, here are some essential tips to create a winning hashtag strategy. Firstly, it's crucial to research and identify popular music-related hashtags that align with your genre and style. Utilizing hashtags like #music, #originalsong, or #singer-songwriter will help you reach a broader audience and increase the chances of your content being discovered.

    Furthermore, don't shy away from creating your own branded hashtags. This will not only make your content easily discoverable but also foster a sense of community among your fans. Encourage your followers to use your branded hashtag when they create content related to your music, and engage with their posts by liking, commenting, or duetting. Remember, a well-executed hashtag strategy can be the key to unlocking TikTok success for musicians, so embrace the rhythm, get creative, and let the hashtags lead you to stardom!

  • How Musicians Can Make Money On Instagram

    As an independent musician, you are well aware of the many hats you must wear to keep everything running smoothly. One of these include the hat of the social media extraordinaire. If you aren’t already, you should be monetizing your efforts on Instagram to earn that well-deserved extra money you can use on things like touring, new gear or whatever else your musical heart desires. 

    Influencer Marketing
    As an artist with a distinct style, you are in a great position for sponsored posts or collaboration opportunities. Consider reaching out to brands who have a similar vibe or mission as you do, and spark up a conversation about how you can mutually benefit one another. This can range from either promoting their product in a post, reviewing said product or even doing a full sponsored post for them.

    Alternatively, you can do a version of this with other musicians in your community. From promoting each others merch to hyping up their upcoming show, this industry thrives of collaboration! And Instagram is no stranger to nurturing that community.

    Affiliate Marketing
    Another great way to earn some extra money is to sign up for affiliate programs related to your niche. With these, you can share unique affiliate links in your Instagram posts or stories. When your followers make a purchase through your link, you earn a commission.

    For example, brands like StubHub, Vivid Seats and Ticketmaster all have pretty good affiliate programs. So whether your fans are buying tickets to your shows or other artists’, as long as they use your code, you get a cut. Doesn’t get much easier than that.

    Merch Shop
    This is no secret, but selling merch is one of the OG ways to make money as an artist. Odds are you already have some merch available online. If that’s the case, go ahead and set up an Instagram merch shop! This feature is a great tool for driving merch sales right from your profile, in your feed or through IG Stories.

    Instagram Subscriptions
    Back in 2020, Instagram launched a feature called Subscriptions. With it, you can earn consistent income by offering exclusive content and benefits to your most engaged followers at a monthly fee. These subscribers not only get exclusive content, but also the opportunity to connect with you on a deeper level through a plethora of unique features. Some of these include:

    Exclusive Tab: This is a dedicated tab on your profile to save all that exclusive content like subscriber lives, feed posts, and Reels, giving your subscribers a hub to find everything in one easy access spot.

    Subscriber Chats: With Subscriber Chats, you can add up to 30 people to connect and mingle with you through Messenger. This chat only lasts 24 hours, and you can let your fans ask whatever they want to know, share thoughtful comments, or even ask for advice. All you have to do is use the “join chat” sticker on your story and your subscribers can tap to join.

  • Do This If Your Video Is Blocked On TikTok

    If you’re a musician on TikTok, you may have encountered the dreaded block once in a while. This can happen for a ton of reasons, some of which include copyright issues or a violation of one of TikTok’s community guidelines. Regardless of how it happened, your video is not always gone forever. In this post, we’ll show you exactly what to do if this happens to you and how to prevent it from happening again in the future. Here’s what we know…

    Whether a single video gets blocked or your whole page, there are a couple reasons why TikTok would do this. By not following their Community Guidelines, you risk being blocked. This can range from promoting illegal activities in a music video clip of yours, nudity, violence, and a whole list of others which you can check out right here.

    One of the most common reasons many of our clients see their videos blocked is from using more than 60 seconds for their video. We also see people confused about whether or not they should be using a business account or a creator account. One reason being that if you use a creator account, you can use the library of sounds on TikTok, but if you’re a business account, you can’t. Little things like this are important things to note to ensure you don’t see any issues down the line.

    If you’ve gone through all the guidelines and believe your video has been mistakenly blocked, you can actually appeal the decision with TikTok.

    To do this, go to the TikTok app’s Privacy and Settings section, then select Report a Problem. Explain the situation, provide relevant details and request a review of the video block. TikTok’s support team will assess your appeal and respond accordingly.

    If the above steps don’t resolve the issue, you can reach out to TikTok’s support team directly. All you have to do is visit TikTok’s Help Center on their website and navigate to the appropriate support section. Look for contact options such as email, chat, or an online form to submit your query or complaint.