• ARTIFICIAL STREAMING: THE NEW MUSIC INDUSTRY PLAGUE

    Artificial streaming in music refers to the practice of artificially inflating the number of streams or plays that a particular song or artist receives on digital streaming platforms. The practice of artificially inflating the number of streams a song receives on digital platforms such as Spotify, Apple Music, or YouTube. This can be done through various means, including bots, click farms, or other automated methods, with the intention of boosting the song's popularity and visibility.

    Artificial streaming can have various motivations, including boosting an artist's perceived popularity, increasing royalties, or manipulating chart rankings. However, it can distort the true popularity and success of songs and artists, and it violates the terms of service of most streaming platforms.Streaming platforms employ various measures to detect and prevent artificial streaming, including algorithms to identify abnormal streaming patterns, manual review processes, and collaborations with third-party companies specializing in fraud detection. Platforms may penalize artists and users found to be engaging in artificial streaming by removing streams or taking other actions.

     

     

    GUIDE TO AVOID ARTIFICIAL STREAMING

    In our ongoing effort to fight Artificial Streaming, Highvibes Music distribution Company has embarked on an educational campaign for music artists and their teams to regulate legitimate music distribution and streaming.  Our effort to combat this phenomenon revolves around updated monthly Artificial Streaming reports from Digital Streaming Platforms.


    CAUSES OF ARTIFICIAL STREAMS

    The streaming services work diligently to ensure streams reflect genuine user listening intent. Unfortunately, that is not always the case. Artificial Streaming can result from any of the following causes:

     

    • Fraudulent behavior (when someone is trying to increase the stream count in order to obtain more royalties)

     

    • Naivete with using so-called marketing/playlisting services which use unauthorized methods to generate streams.

     

    • Ricochet AS:when fraudsters play random tracks in order to appear like normal users. In such cases, you or your client are not the instigators of the AS, but random victims. DSPs are aware of this phenomenon and will not usually take action against your assets unless the number of AS becomes significant.

     

    •  Bot Networks: Some individuals or companies create networks of bots programmed to continuously stream specific songs or artists, artificially boosting their play counts.

     

    • Click Farms: Click farms are operations where individuals are paid to perform tasks online, including streaming songs on various platforms. This can lead to inflated stream counts.

     

    • Playlist Manipulation: Artists or their teams may pay or collaborate with playlist curators to include their songs in popular playlists. This can lead to increased streams, but it's not always transparent whether these streams are genuine.

     

    •  Stream Farms: Similar to click farms, stream farms are set up to manipulate streaming numbers through various means, including automated streaming or employing individuals to stream songs continuously.

     

    PENALTIES OF ARTIFICIAL STREAMING 

    Regardless of the cause of your reported AS, the result is the same in all cases:

    • The related tracks' streaming count will not be incremented for any AS
    • The related tracks will be blacklisted from all official playlists
    • The DSP will take down the associated release(s) from their service, in the case of Apple, Pandora, and sometimes for Spotify, this is a permanent takedown
    • Spotify only: for any track that Spotify identifies as having 90% or more AS, Spotify will charge the artist through your distributor a fine of 10 EUR
    • The DSP will withhold royalties for all such AS

     

    AVOIDING ARTIFICIAL STREAMS 

    It is imperative for all artists and their teams to avoid any paid or unpaid services that guarantee streams or playlist placements. These services probably use illegitimate practices without the artist or their team’s knowledge. Be sure to understand how important it is to avoid using bots, click farms, or any pay-to-play schemes. These services can threaten your hard work and put your catalog and account at risk.

    Overall, while artificial streaming may provide short-term benefits, it can damage the integrity of the music industry and harm genuine artists and listeners in the long run. Therefore, it's essential for streaming platforms and industry stakeholders to continue developing effective strategies to combat this practice.

     

    Please further note that repeated AS activity from your catalog may be cause for limiting or canceling your access to certain DSPs, and may ultimately result in the termination of your account as required by our need to protect our account’s standing with the DSP. 

  • 10 Music Business Tips for Indie Artists.

    For independent artists navigating the music industry, here are some business tips to help you succeed:

    • Build Your Brand: Establish a unique brand identity that reflects your music, values, and personality. Consistently communicate your brand across all your promotional materials, social media profiles, and performances.

     

    • Network: Connect with other musicians, industry professionals, and fans both online and offline. Attend music events, join online communities, and engage with your audience on social media. Networking can lead to collaboration opportunities, mentorship, and valuable industry connections.

     

    • Invest in Quality Production: Invest in high-quality recording, mixing, and mastering for your music. A professional sound will help you stand out and attract listeners. Consider working with experienced producers and engineers to ensure your music reaches its full potential.

     

    • Utilize Digital Platforms: Take advantage of digital platforms such as streaming services, social media, and online distribution platforms to reach a global audience. Distribute your music widely and engage with your fans on platforms like Spotify, YouTube, Instagram, and TikTok.

     

    • Create Compelling Visual Content: In addition to your music, create visually engaging content such as music videos, lyric videos, and promotional graphics. Visual content can help you tell your story, connect with your audience, and increase your visibility online.

     

    • Market Your Music Strategically: Develop a marketing strategy to promote your music effectively. Identify your target audience, set clear goals, and create a plan to reach them through advertising, social media promotion, email marketing, and other channels.

     

    • Monetize Your Music: Explore different revenue streams to monetize your music beyond just sales and streaming royalties. Consider selling merchandise, offering music lessons or workshops, licensing your music for film, TV, and advertising, and crowdfunding projects through platforms like Patreon or Kickstarter.

     

    • Protect Your Rights: Educate yourself about music copyright and intellectual property rights to protect your music and ensure you receive proper compensation for its use. Consider registering your songs with a performing rights organization (PRO) and exploring publishing opportunities to maximize your earning potential.

     

    • Stay Persistent and Resilient: Building a career in the music industry takes time, patience, and perseverance. Stay committed to your craft, continue honing your skills, and don't be discouraged by setbacks or rejection. Keep pushing forward and stay adaptable to changes in the industry.

     

    • Seek Professional Advice: Consider seeking advice from music industry professionals, mentors, or consultants who can provide guidance and expertise tailored to your specific goals and challenges as an independent artist.

     

    By implementing these business tips and staying focused on your goals, you can increase your chances of success as an independent artist in the music industry.

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  • A GUIDE ON PREPARING YOUR MUSIC FOR SYNC PLACEMENT.

    Preparing your songs for sync placements involves several key steps to increase their chances of being selected for use in various media projects such as films, TV shows, commercials, and video games. Here's a guide on how to prepare your songs for sync placements as an artist:

    1. Quality Production: Ensure that your songs are professionally produced with high-quality recording, mixing, and mastering. The audio should be clear, well-balanced, and free from any technical flaws.

    2. Edit Versions: Create different versions of your songs to cater to different sync opportunities. This may include full-length versions, instrumental versions, vocal-only versions, and shorter edits (e.g., 30-second and 60-second versions). Having these variations readily available can increase the likelihood of your song fitting the specific needs of a project.

    3. Clearances and Rights: Make sure you have all the necessary rights and clearances for your songs, including copyrights for both the musical composition and the sound recording. If your songs contain samples or copyrighted material from other sources, obtain proper clearance or permission to avoid legal issues.

    4. Lyric Sheets and Metadata: Prepare lyric sheets for your songs and ensure that accurate metadata (such as song title, composer, publisher, and contact information) is embedded in the audio files. This makes it easier for music supervisors to identify and license your songs.

    5. Sync-Friendly Themes and Lyrics: Write songs with universal themes and relatable lyrics that can easily complement visual storytelling. Avoid overly specific or niche topics that may limit the song's suitability for sync placements.

    6. Licensing Representation: Consider working with a music licensing agency or sync licensing representative who can help promote your songs to music supervisors and facilitate licensing deals on your behalf. These professionals often have established connections in the industry and can help increase your songs' visibility.

    7. Promotional Materials: Create a professional press kit or electronic press kit (EPK) that showcases your music, including high-quality photos, artist bio, press releases, and any relevant accolades or achievements. This can serve as a useful promotional tool when pitching your songs for sync placements.

    8. Networking and Outreach: Build relationships with music supervisors, filmmakers, advertising agencies, and other industry professionals who are involved in selecting music for media projects. Attend industry events, conferences, and networking mixers to expand your connections and increase your chances of securing sync placements.

    9.Online Platforms and Databases: Upload your music to reputable online music libraries, sync licensing platforms, and databases where music supervisors frequently search for potential tracks. Optimize your profiles with relevant keywords and tags to improve discoverability.

    10. Persistence and Patience: Understand that securing sync placements can be a competitive and time-consuming process. Be patient and persistent in your efforts, continually refining your approach and seeking new opportunities to showcase your music to the right audience.

    By following these steps and actively promoting your music to the sync licensing market, you can increase your chances of securing lucrative sync placements and expanding your reach as an artist in the media industry.

  • How Music Streaming Algorithms & Recommendations Boosts Artist Discovery

    Music streaming algorithms and recommendations play a significant role in shaping users' listening experiences and driving engagement on platforms. Here's an overview of how these algorithms work and their impact on music streaming:

    1. Personalization: Music streaming platforms use algorithms to analyze users' listening history, preferences, interactions, and demographic information to create personalized recommendations. This personalization enhances user satisfaction by suggesting content that aligns with their tastes and interests.

    2. Collaborative Filtering: Collaborative filtering algorithms analyze users' behavior and preferences to identify patterns and similarities among users with similar tastes. This approach recommends music based on the preferences of users with comparable listening habits, helping users discover new music they might enjoy.

    3. Content-Based Filtering: Content-based filtering algorithms analyze the characteristics of songs, such as genre, tempo, mood, and instrumentation, to recommend music that matches users' preferences. This approach focuses on the intrinsic qualities of the music itself rather than users' behavior.

    4. Contextual Recommendations: Music streaming platforms consider various contextual factors, such as time of day, location, weather, and user activity, to deliver recommendations that are relevant to the user's current situation or mood. For example, a platform might suggest upbeat songs for a workout playlist or calming music for relaxation.

    5. Discovery Features: Music streaming platforms offer discovery features, such as personalized playlists, curated playlists, radio stations, and artist recommendations, to help users explore new music and artists. These features expose users to a diverse range of content while keeping them engaged on the platform.

    6. User Feedback Loop: Music streaming algorithms continuously learn and improve over time through a feedback loop that incorporates users' interactions, preferences, likes, dislikes, skips, and feedback. This iterative process refines the accuracy and effectiveness of the recommendations, leading to a more personalized and satisfying user experience.

    7. Explore and Browse Options: Music streaming platforms provide users with explore and browse options, such as genre categories, mood playlists, new releases, trending charts, and artist profiles, to facilitate serendipitous discovery and browsing based on specific interests or preferences.

    Overall, music streaming algorithms and recommendations enhance user engagement, retention, and satisfaction by providing personalized, relevant, and serendipitous music discovery experiences. These algorithms leverage data-driven insights and machine learning techniques to deliver tailored recommendations that keep users coming back to the platform for more.

  • Yaa Pono ft. Samini Release New Single Titled "Gundem"

    Ghanaian rapper Yaa Pono has released a new single titled Gun Dem'' featuring reggae dancehall artist Samini. The Song is a hard hitting dancehall track which talks about thug life. 

    The song is a great example of the diversity of Ghanaian music. The release of "Gun Dem" is sure to generate excitement among fans of both Yaa Pono and Samini. 

    Gun Dem is already receiving heavy rotation on radio stations across Ghana. The Song is exclusively available on boomplay and audiomack.