We are thrilled to announce the renewal of our strategic partnership with Highvibes Digital Limited, this three-year collaboration continues to empower independent artists by providing access to professional-grade tools, global reach, and transparent royalty management. Together, Highvibes and Revelator are redefining music distribution for African talent and beyond, setting the stage for a new era of empowerment and growth in the industry.

A Commitment to Supporting Independent Talent Across Africa

Founded with the mission to elevate independent voices, Highvibes has rapidly grown to become Africa’s most dynamic music distribution platform, now representing a catalog of over 50,000 tracks and a global community of more than 20,000 artists. Through our renewed partnership with Revelator, we’re doubling down on this mission by offering cutting-edge technology and services traditionally reserved for major labels. This collaboration reaffirms our dedication to providing African artists with the resources they need to succeed on a global stage while remaining proudly independent.

"The partnership between Highvibes and Revelator has been instrumental in transforming music distribution in Africa. Together, we’ve empowered thousands of independent artists with the tools and opportunities they need to share their creativity with the world. As we celebrate this milestone, we are reminded of the possibilities this partnership continues to unlock for African music on a global stage.”

ÒGÚNÀDÉ GBÒLÁHÁN, Founder & CEO, Highvibes

What This Partnership Brings to Independent Artists

The strengthened partnership between Highvibes and Revelator introduces new advancements and benefits that will transform the experience for independent artists:

1. Professional Tools for Independent Success: Highvibes artists and labels will have access to top-tier distribution, analytics, and promotional tools designed to optimize their reach and boost career growth—tools that rival those available to major label artists.

2. Seamless Global Distribution: Leveraging Revelator’s state-of-the-art infrastructure, Highvibes’ artists will have unparalleled access to international platforms, enabling them to distribute their music effortlessly and gain visibility in markets worldwide.

3. Enhanced Royalties and Revenue Transparency: By upgrading royalty management systems, our artists can now track and manage their earnings with greater transparency and efficiency, powered by Revelator’s robust, technology-driven solutions.

Celebrating Three Years of Partnership and Looking to the Future

As we mark three successful years together, Highvibes and Revelator are not just renewing a partnership—we’re launching a shared vision for the future of music in Africa. This partnership will bridge the gap between African independent artists and the global music industry, providing them with the resources on par with major labels and ensuring their music reaches listeners around the world.

“Our partnership with Highvibes represents a shared commitment to empowering independent artists and transforming music distribution across Africa. By combining Highvibes’ regional expertise with Revelator’s best in class technology, we are not only simplifying operations but also creating new opportunities for creators to thrive globally. Together, we’re unlocking the potential of African music on the world stage while ensuring transparency, efficiency, and scalability for rights holders and distributors alike.”

Bruno Guez, CEO, Revelator.

About Highvibes Digital Limited

Highvibes Digital Limited is Africa’s leading digital music distribution platform, providing independent artists with the tools and resources to reach global audiences and manage their royalties transparently. With a catalog of over 50,000 tracks and a vibrant community of more than 20,000 artists, Highvibes is committed to elevating African talent on the world stage.

https://www.highvibesdistribution.com/

About Revelator

Revelator’s platform simplifies the complexities of running a music business, from rights management and royalty accounting to supply chain, revenue tracking, and global payments. More than just a tool, Revelator empowers its clients with real-time insights, faster payments, and stronger IP protection, enabling labels, distributors, and artists to make smarter decisions and achieve sustainable success. Revelator’s mission is clear: to act as a true partner and provide peace of mind in a constantly evolving industry.

https://revelator.com/

Picture a group of kids drumming under the shade of a baobab tree, their rhythms alive with stories passed down for generations. Now, imagine a computer trying to capture that magic. Sounds impossible, right?

Well, that’s the debate shaking the music world. Artificial intelligence has burst onto the scene, remixing beats, composing tracks, and even creating virtual singers like Mya Blue—a digital star powered by AI and dreamed up by Nigerian producer Eclipse Nkasi.

Mya’s got some impressive pipes for a virtual being, and Nkasi insists she sings from the “soul.” But can a machine even have one?

Music in Africa is More Than Just Sound

In Africa, music isn’t something you just make; it’s something you live. It’s the heartbeat of celebrations, rituals, and everyday life. It’s spiritual, dynamic, and deeply human. Tabu Osusa, a Kenyan musician, says it best: “Music in Africa is always alive. It’s so dynamic. That shouldn’t be taken away from us.”

And yet, AI is trying to recreate it. Algorithms scour data, learn patterns, and churn out tracks inspired by African sounds. But is that music, or just a clever imitation?

Can AI Feel What We Feel?

AI’s strength lies in precision, not emotion. It can analyze a traditional Ghanaian drum pattern and spit out a polished version faster than you can say “Afrobeats.” But what it can’t do is feel the joy of a village gathering or the sorrow of a mourning song.

African music comes from the soul—the kind of place no algorithm can reach. That’s why many artists worry that when AI replicates their work, it’s stealing the essence that makes their music unique. And let’s not even start on the question of ownership. If a machine remixes a melody from a small Nigerian village, who gets the credit? Spoiler: it’s usually not the original creators.

The Danger of Losing the Soul

There’s a darker side to all this innovation. What if AI makes traditional instruments and techniques feel obsolete? Why learn to master a kora or mbira when a machine can mimic it in seconds?

That’s a scary thought. Africa’s music is rich because it’s alive. It evolves with its people, shaped by history, struggles, and triumphs. Strip away the human touch, and you’re left with something hollow—like a meal with no spice.

A New Frontier

But hold up, it’s not all doom and gloom. Nkasi, the brain behind Mya Blue, believes there’s a way to blend tech with tradition. For him, AI isn’t a replacement; it’s a tool—a way to amplify creativity, not erase it.

“The limits we Africans experience with AI can be a good thing,” he says. “While AI can’t give the very detailed African sound, there’s still room for the guy who can play it.”

So, maybe the answer isn’t to reject AI but to teach it. Feed it with real African stories, sounds, and rhythms. Use it to preserve traditions, not replace them. And most importantly, keep the heart of African music beating strong.

If you’re a South African music creator, this is for you.

Whether you’re a chart-topping star or an emerging talent hustling to make your mark, the stage is set for you to grab the spotlight.

The Recording Industry of South Africa (RiSA) has just opened submissions for the 31st edition of the South African Music Awards (SAMAs)—and this is your time to step up and be seen!

The SAMAs aren’t just any awards. They’re the awards—the ultimate recognition of creativity and talent in South Africa's music scene. Winning one of these isn’t just about a trophy (though that’s cool too); it’s about cementing your legacy in the industry, getting noticed by the big players, and showing your fans you’ve got what it takes.

How to Get In

It’s simple. If you’ve released your masterpiece between 16 April 2024 and 31 January 2025, you’re eligible. Got an album? A banging single? Maybe that remix everyone’s vibing to? Perfect. Submit it online via the official SAMAs website or swing by the RiSA offices in Randburg, where they’ve got a team ready to assist.

If you’re a RiSA member, great—check your inbox for a dedicated link that makes submitting a breeze.

If you’re not, no stress. Head straight to their website and upload your entry.

And here’s the kicker: every submission, whether it’s an album or a single, must be commercially available in South Africa during the eligibility window.

Why You Can’t Miss This

We all know how unpredictable the industry can be. One minute you’re hustling in the studio; the next, your song’s topping playlists. The SAMAs give you that chance to make a statement—to show not just South Africa but the world what you’ve got. And with over 30 genre categories, there’s space for everyone to shine.

RiSA has been stepping up their game. Last year’s SAMA30 was an absolute spectacle, and they’re bringing that same energy—if not more—to SAMA31. They’re even shifting gears to host the event earlier in the year. No waiting until November this time.

What’s the Buzz About?

RiSA’s CEO, Nhlanhla Sibisi, couldn’t have said it better: “We’ve had an incredible year, and we’re ready to go all out with SAMA31. We’re counting on the music industry to join us in making this event unforgettable.”

So, what are you waiting for? This is your shot to prove you’re not just making music—you’re making history. Gather your best work, polish up those submissions, and let the SAMAs take you to the next level.

The clock’s ticking. Submissions close on 31 January 2025. Don’t let this moment pass you by. Ready? Let’s make some magic happen!

What’s the sound of South Africa? Is it the beat of amapiano? The storytelling of folk music? The bounce of hip-hop? Whatever it is, it’s about to come alive at Fusion Fest—a brand-new celebration of music, art, and fashion.

Mahindra is throwing the ultimate creative bash on February 22, 2025, at the SunBet Arena in Pretoria. But this isn’t just about entertainment—it’s a platform for South Africans to show off their talent, creativity, and soul.

After 20 years in the country, Mahindra is saying, “Let’s do something bold, something unforgettable.” And Fusion Fest? That’s the answer.

Music That’ll Move You

Fusion Fest kicks off with four one-of-a-kind performances, where genres clash and cultures collide in the best way. Think Cassper Nyovest teaming up with Mi Casa or Sjava vibing with K.O. Then, when you’ve just caught your breath, the artists will hit the stage solo to remind you why they’re household names.

And that’s not all. Mahindra’s launching a talent search early next year to find fresh faces in music. If you’re the next big thing, this is your chance to step into the spotlight.

Style with a Statement

If you’re a fashion lover, this should interest you.

Thula Sindi is taking the stage too—not with a mic, but with his designs. He’s debuting the Mahindra Line, a collection inspired by the sharp, modern feel of their SUVs.

You’ll see bold, sleek looks that scream innovation. And yes, you can even grab some exclusive merch to rock yourself. Plus, young designers are getting a shot too. Mahindra’s opening its doors to fresh fashion talent to bring their vision to the Fusion Fest runway.

Art That Speaks

This is th point where it gets immersive. The festival isn’t just about music and style; it’s about creating a vibe. Expect massive art installations, hands-on exhibits, and visuals that blend South African tradition with cutting-edge global trends. It’s art you don’t just see—you feel.

It’s a Movement, Not Just a Festival

Rajesh Gupta, Mahindra South Africa’s CEO, put it perfectly: “Fusion Fest isn’t just about us. It’s about South Africa—the vibrancy, the creativity, the future.”

This is more than an event; it’s a way to bring people together, to inspire, and to celebrate everything that makes this country amazing.

So, circle the date: February 22, 2025. The SunBet Arena is where you’ll want to be. Fusion Fest is about to set the stage for South Africa’s creative future—and trust us, you don’t want to miss it.

African music is having its moment—and honestly, it’s about time. From Afrobeats to amapiano, the sounds of the continent are lighting up stages and playlists across the globe.

And right in the heart of it all? Angélique Kidjo, a powerhouse who’s spent decades proving that African music isn’t just a vibe—it’s a force.

Her latest move is a jaw-dropping symphonic take on Jerusalema, the anthem that took the world by storm. If you don’t know the original, it’s the track that gave us hope when everything felt upside down. Created by South Africa’s Master KG and featuring the soulful Nomcebo Zikode, it became a global phenomenon, sparking the #JerusalemaChallenge and uniting people from all walks of life.

Now, imagine that infectious rhythm reimagined with lush symphonies and Kidjo’s signature touch. She’s teamed up with Derrick Hodge and the Colour of Noize Orchestra to elevate Jerusalema to something even more breathtaking. It’s like taking the spirit of Africa and giving it wings to soar higher than ever before.

But Kidjo’s rendition isn’t just a remix—it’s a statement. It’s about showing the world that African music can stand tall on any stage, from viral TikTok trends to iconic venues like the Notre-Dame Cathedral, where she recently performed this masterpiece.

Her version of Jerusalema is more than music; it’s cultural pride wrapped in symphonic brilliance. It’s a reminder that Africa’s soundtracks don’t just make us dance—they tell our stories, celebrate our heritage, and connect us to something bigger.

So if you’re ready to feel inspired, energized, and maybe even a little emotional, it’s time to press play. Because Angélique Kidjo isn’t just reimagining Jerusalema—she’s redefining what global music really means. 🌍🎵